“At Major League Soccer, our vision is to be one of the top leagues in the world. We come to work every day focused on building our sport in the United States and Canada and place teamwork at the front and center of everything we do. We believe that the diverse backgrounds and perspectives of our employees make us stronger, more creative and innovative, and ultimately more successful. We are always looking for individuals who share our passion for the beautiful game. There has never been a more exciting time to be a part of Major League Soccer.”
During the last two decades, no major professional sports league in North America has grown as successfully or at the astounding rate as Major League Soccer.
Officially launched in 1996, MLS has developed into one of North America’s five major leagues and has become one of the top soccer leagues in the world.
Since Don Garber was named Commissioner of MLS in 1999, the League has experienced extraordinary growth on and off the field. MLS achieved a record-breaking year in 2023, with more fans consuming MLS than ever before. During the 2023 regular season, more fans in the U.S. and Canada attended MLS matches, engaged on social media, and purchased more consumer products than ever before in the league’s 28-year history, and the best is yet to come.
In 2004, MLS had 10 clubs. Since that time MLS has nearly tripled the number of teams, gone from two soccer-specific stadiums to 26 – with more to come. MLS is the largest top-flight soccer league in the world, and soccer fandom is growing faster than any major sports league in North America. In the midst of a transformational period that has seen the world’s greatest player choose Major League Soccer and with the FIFA World Cup approaching in 2026, for the next few years North America and MLS will be at the epicenter of the beautiful game. For a league born out of World Cup ’94, the 2026 World Cup in North America will serve as “rocket fuel” for the popularity of soccer. This is an unparalleled period of growth and global importance, and there are no limits to where MLS can go.
It is a strong statement about the ascension of MLS that some of the world’s leading business people and entrepreneurs have bid to own an MLS expansion club. MLS continues to see success both on and off the field, as the value of MLS clubs rank among the world’s best.
Following a year that saw a new expansion team in St. Louis have arguably the most successful inaugural season by an expansion club in league history, MLS continues to see tremendous growth as San Diego FC will become the 30th club in MLS and debut in 2025. In 2027, New York City FC will welcome fans to its state-of-the-art 25,000-seat stadium. With the addition of this new stadium, the League will have 27 stadiums built or reimagined for MLS clubs. As investment in MLS continues to grow, 20 MLS clubs rank among the world’s 50 most valuable soccer teams, the most of any soccer league in the world, and four MLS clubs are valued at more than $1 billion each. MLS clubs are collectively worth $20 billion, seven times greater than the collective value of MLS teams 10 years ago.
Since 2002, Soccer United Marketing has become the preeminent commercial soccer enterprise in North America, overseeing the commercialization, marketing, promotion and operational execution of the region’s most successful soccer entities.
SUM holds the exclusive rights to Major League Soccer, the Mexican National Team (for the U.S. market) for both the men’s and women’s teams, and CONCACAF Properties.